The Afro is the most natural state of African hair, hence Afro Riche simply means, naturally rich.  To be Afroriche means to embody the spirits of the new Africa, strongly rooted in one’s heritage, but driven by and committed to the commonly shared modern ambitions of the African renaissance. To be Afroriche means to proudly reawaken one’s African roots and traditions in ways that reaffirms what it means to be an African in the contemporary world. Being Afroriche translates itself through music, fashion, beauty, the arts, literature, sports, food, and lifestyle. Are you Afro Riche?

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